Established in 1984, Haier Group is a leading global provider of better life solutions. In the process of continuous entrepreneurship and innovation, Haier Group always adheres to the development line of "people's value first". Zhang Ruimin, chairman of the board of directors and CEO of Haier Group, proposed the "man-in-one" model.

Haier Group has always centered on user experience, following the beat of the era, and has grown from a small collective factory that is insolvent and on the verge of collapse to an ecological enterprise leading the era of the Internet of Things. It has become the first and only one of the BrandZ global top 100 brands. Internet of things ecological brand.

Haier has been ranked No. 1 in the world's top household appliances in the world for ten consecutive years, and its subsidiary Haier Zhijia ranks in the Fortune Global 500.

Haier Group is a world-renowned service provider of good life solutions. In the era of the Internet and the Internet of Things, Haier has transformed from a traditional manufacturing company to a win-win IoT community ecology, and is the first to create an IoT ecological brand globally.